The best logos of the 2000s

five of the best logos of the 2000s on a gradient background
(Image credit: Future / Levis / Uniqlo / Baskin-Robbins / Big Brother / Guild of Food Writers)

The best logos of the 2000s came at the dawn of a new millennium, when the internet revolution was spreading further and wider. Flashy fashion’s logomania was en vogue, the likes of Facebook (and MySpace) brought a new dimension to networking and consumerism, and there was a proliferation of new tech, including camera phones, and iPods.

Hand in hand with this came a boom in digital marketing, which contributed to the Y2K graphic design aesthetic. We saw vibrant hues, colour gradients, 3D shapes, neons, metallics, thick typefaces and futuristic or novelty elements. At times, it was brash and chaotic and yet many of the era’s logos endured beyond the noughties.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Antonia Wilson
Freelance writer and editor

Antonia Wilson is a freelance writer and editor. Previous roles have included travel reporter for the Guardian, and staff writer for Creative Review magazine, alongside writing for The Observer, National Geographic Traveller, Essentialist and Eco-Age, among others. She has also been a freelance editor for Vogue and Google, and works with a variety of global and emerging brands on sustainability messaging and other copywriting and editing projects — from Ugg and Ferragamo to Microsoft and Tate Galleries.