Fans are roasting the new Big Brother logo

Big Brother logo for 20th UK season
(Image credit: ITV)

A new Big Brother logo? What? How? Why? Well, incredibly, the reality TV series that started it all is somehow still going in the age of streaming services, with a 20th season soon to start in the UK. That means that the traditional Big Brother eye logo has come in for a revamp. And fans are aghast.

The series seems to have jumped on the retro-maximalist trend but in the worst possible way. Gone is the original iconic eye logo's slightly sinister CCTV-influence, which symbolised the program's concept of all-seeing surveillance state. Instead, it's now a bit of eyesore (see our guide to how to design a logo for tips).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.