The best logos of the 2010s

Airbnb logo
(Image credit: Airbnb)

The best logos of the 2010s emerged amid a time of division, disruption and a perpetual connection to a tsunami of information. Amid Brexit, a tale of two very different American presidents and the looming global climate crisis, the online world at our fingertips offered escape. Smartphones proliferated, apps abounded, VR and AR became more accessible, and our experience of viewing and interacting with the world shifted as Instagram culture took hold. 

Brands were transforming how they communicated and engaged with consumers, focusing on clarity and speed. Simplification, legibility, minimalism and flat design styles grew in popularity, with subtler typography, solid graphics and fewer but bolder colours. Here, in no particular order, designers and industry experts pick some of their favourite logos of the decade. Make sure you explore all our posts on the best logos by decade.

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Antonia Wilson
Freelance writer and editor

Antonia Wilson is a freelance writer and editor. Previous roles have included travel reporter for the Guardian, and staff writer for Creative Review magazine, alongside writing for The Observer, National Geographic Traveller, Essentialist and Eco-Age, among others. She has also been a freelance editor for Vogue and Google, and works with a variety of global and emerging brands on sustainability messaging and other copywriting and editing projects — from Ugg and Ferragamo to Microsoft and Tate Galleries.