The secrets of custom font development

Over the years at Dalton Maag we have modified and developed brand fonts for many organisations, big and small, playing a key role in helping them to craft their unique band identity.

This has led us to create a clearly defined and collaborative process for developing fonts from scratch. It is broadly divided into five key stages: research, ideation, design concept, concept refinement, and execution.

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Bruno is a typesetter and type designer from Zurich, Switzerland. In 1991, he founded Dalton Maag, an independent type design studio in London which now has an international team of 40.