All I want for Prime Day is this Big, Beautiful Fridge

I'm going to let you in on a little secret: I've never really been a fan of Amazon Prime Day. Or Black Friday. Or Cyber Monday or Presidents' Day or Jeff Bezos Day or whatever the rest of them are called. In previous years, the whole thing has felt like an exercise in making me buy things I don't need to line the pockets of people whose pockets are already rather reinforced. But right here and now in 2025, my circumstances have changed – and I need deals, baby.

• Amazon Prime Day appliance deals

The long and short of it is my wife and I have, somehow, just bought our own little house, which means we're having to think about buying the things nobody actually wants to think about now buying: washing machines, dishwashers, fridges. And to make matters worse, we'd actually kind of like these things to—whisper it—look nice. But they need to be affordable, too (mortgage and all that). Suddenly the idea of a deal isn't quite so unappealing.

I'll cut to the chase – my wife wants a Smeg. Our house is a tiny old cottage, which means a certain type of fridge just won't do. A generic modern white one just won't be befitting of a period property. But as I've discovered, beautifully designed retro fridges are not cheap. As in, north-of-£1000-not-cheap.

So here I am, desperately looking deals on Smeg fridges. Of which there are some. Like this Smeg FAB10 50's refrigerator, down from $1,699 to $1,499. Still not cheap, but $200 off isn't nothing!

Smeg '50s Style Retro Fridge Freezer: was $1,699 now $1,499 at Amazon

This Smeg fridge features 2 adjustable glass shelves, an adjustable door bottle shelf and an internal LED light. And, of course, delightfully retro '50s-style design.

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Or... or! I can get $700(!) off a super tall pastel blue model, bring the price down to just $3,299.

Smeg FAB32 Retro Style Refrigerator, Pastel Blue: was $3,999 now $3,299 at Amazon

Store more of your favourite ingredients with this pastel blue fridge freezer from Smeg. Because it has a 331 litre capacity, it can hold up to 18 bags of food shopping. And thanks to frost free technology constantly circulating cool air inside and preventing icy build-ups, you’ll never have to manually defrost again.

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To be honest, at this rate I might have to make do with £5 off a Smeg toaster.

Smeg 2 Slice Toaster: was £179.95 now £174.95 at Amazon

This beautifully designed toaster features 3 different cooking functions, while 6 toasting levels offer the best results. Also includes a defrost function; reheat function; and a bagel function which toasts just one side of the slice.

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