I'm in love with my Braun alarm clock – and it's 27% off for Prime Day

I can be a sanctimonious guy at the best of times, but nothing puts me on my high horse more than talking about my decision to ban my phone from my bedroom. No more doomscrolling in the dark, no more browsing the news immediately after turning off my alarm in the morning. I'm just a lot calmer and more clear-headed these days, y'know?

• Amazon Prime clock deals

Speaking of alarms, that's the one thing I did find myself lacking once the phone left the room. For a while I tried waking up to the radio, but that brought with it the same issue of news headlines – only this time it's every half-hour. Then I realised it was time to go back to basics.

Is there any alarm clock more classic, more quintessential, more iconic, than the Braun AB1? This tiny travel clock launched in 1971, created by a team directorship of design legend Dieter Rams. It looks timeless, it tells you the time, and it wakes you up. Job done.

Alas, the original AB1 has been discontinued. But Braun still produces a pretty close dupe. The Braun Classic Analogue Travel Alarm Clock was already cheap at £22, but with 27% off, it's a steal. A steal, I say.

Save 27%

Braun Classic Travel Analogue Alarm Clock: was £22 now £16 at Amazon

With its iconic design, compact size, luminous hands and crescendo beep alarm, the Braun Classic Travel Alarm Clock is the most timeless timepiece around.

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