I'm shocked and appalled by this Prime Day coffee maker deal

Regular readers of my Creative Bloq articles (hello, both!) will know that I'm a big fan of a very particular coffee maker. The Moccamaster KBGV Select is basically my best friend, greeting me every morning with delicious, fresh, hot, black coffee – 10 cups of the stuff, if I so desire. Indeed, as I pack to move house next week and grapple with the difficult decision of what to bring with me and what to let go, the Moccamaster is top of the 'Keep' list (followed closely by my wife and cat).

• Amazon Prime coffee and espresso maker deals

So imagine my horror, nay, dismay, when I saw that the Moccamaster is 50% (fifty per-cent!) off at Amazon for Prime Day this week, down from $359 to $179. In my correct opinion, that price is an insult to the beauty of the machine. In a world of overly shiny and complicated designs, the Moccamaster stands apart with its timeless, clean lines. But more pertinently, this price is an insult to me. I paid full-price for my machine two years ago, and now I feel like a mug. I could have saved $179 to put towards a Smeg fridge.

Save 50%

Technivorm Moccamaster KBGV Select 10-Cup Coffee Maker: was $359 now $179 at Amazon

You can currently save 50% on Technivorm's flagship Moccamaster coffee maker. This pump-free coffee maker heats water to the correct temperature for coffee extraction, brewing a full 40 oz pot of coffee in 4-6 minutes using one switch.

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And to add insult to injury, the rest of the Moccamaster coffee maker range, including the One-Cup machine, is up to 40% off. at Amazon. You couldn't make it up. It's as though these deals have been created to torment me. I'm sharing some of them below, but to be quite honest, you don't deserve them.

Save 40%

Technivorm Moccamaster 79112 KBT Coffee Brewer: was $339 now $204.99 at Amazon

This brewer is a good option for those who like to be more hands-on with their coffee brewing process and don’t consistently brew a full carafe every day. The borosilicate glass lining of our stainless steel carafe retains heat and keeps your coffee hotter longer.

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Save 40%

Technivorm Moccamaster 69212 Cup One, One-Cup Coffee Maker: was $250 now $150 at Amazon

The quick and convenient Moccamaster Cup-One pours your coffee directly into the cup. Moccamaster's copper heating element is unique and ensures an optimal brewing temperature between 92°C and 96°C, finding the perfect balance and perparing coffee at the perfect temperature.

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Not an Amazon Prime member yet? Sign up for a 30-day free trial here. And see other coffee machine deals we've found below: