8 logo trends to watch in 2024

Reddit logo rebrand Snoo in 3D
(Image credit: Reddit)

In pursuit of the perfect logo – unique, memorable, versatile (the list goes on) – we’re likely to see an increasing number of boundary-pushing designs and unconventional forms this year, according to designers and industry experts. Forget san-serification, minimalism and flat designs, and expect hand-crafted, animated, multidimensional, audio and even interactive elements incorporated into logos to cut through the noise and capture the attention of audiences. 

Whether you’re looking to refresh, rebrand or launch something new, here (in no particular order), we highlight the hotly-anticipated trends in logo design for 2024. For more of our predictions for the year ahead, see more of our 2024 trends roundups.

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Antonia Wilson
Freelance writer and editor

Antonia Wilson is a freelance writer and editor. Previous roles have included travel reporter for the Guardian, and staff writer for Creative Review magazine, alongside writing for The Observer, National Geographic Traveller, Essentialist and Eco-Age, among others. She has also been a freelance editor for Vogue and Google, and works with a variety of global and emerging brands on sustainability messaging and other copywriting and editing projects — from Ugg and Ferragamo to Microsoft and Tate Galleries.