11 steps to better logos

Getting your logo just right is one of the most important aspects in creating an effective brand identity. Designing a logo should be a process of reduction (but not always simplicity), underpinned by a clarity of purpose and a conviction in execution. 

The LogoArchive project explores how designers have produced new and original logos over half a century, and conveyed an abundance of ideas through an economy of form. Read on for a closer look at the common themes that appear in the world's best logos, plus advice for how to harness these concepts in your own logo design work. 

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LogoArchive is a study of form language in logo design by BP&O.