5 logo design fails (and what you can learn from them)

Good logo design is the foundation upon which a brand builds its whole identity. Bad logo design mean a brand's identity is unsound from the bottom up. And when a bad logo design becomes a logo design fail, there are often some pretty serious consequences for both client and designer. 

We all saw Gap's disastrous 2010 redesign (it lasted a week). And things can be a lot worse – Google the logo for the Catholic Church's Archdiocesan Youth Commission. But these are extreme cases. What we've listed below are logo redesigns that are just that little bit off. Logos that don't feel quite right for some reason. Designs that fail to improve on the original, in my opinion at least. Below, we look at why these logo designs are bad and what you can learn from their mistakes. 

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Gary Evans is a journalist with a passion for creative writing. He's recently finished his Masters in creative writing, but when he's not hitting the books, he loves to explore the world of digital art and graphic design. He was previously staff writer on ImagineFX magazine in Bath, but now resides in Sunderland, where he muses on the latest tech and writes poetry.