Weight Watchers rebrand scores low with designers

WW marque with the phrase 'Wellness that Works'.

Yesterday the leading name in the weight loss industry, Weight Watchers, revealed a slimmed down rebrand and new logo design that sees its name change to WW. But with the new initials not standing for Weight Watchers or the rebrand's slogan 'Wellness the Works', the revamp has left members and designers confused.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.