5 logo redesigns that got it right

A logo is both a calling card and mark of quality. Any changes to it, no matter how small, can have a big impact on business and on reputation. Get it right, and you're golden. Get it wrong and it could be game over. 

Here we take a look at some big brands who have updated their logo designs in recent years and got it right. Among them you'll find Coors' new logo and how it reflects big changes in the brewing industry, and how Netflix updated its look to fall in line with its new business model. Burberry called in an enigmatic designer known for his aversion to deadlines, then challenged him to complete the redesign in just four weeks, and Mastercard refreshed its logo twice in three years, not because the first redesign didn't work, but because it worked so well. And finally, Italian football club Juventus made the biggest gamble with a redesign, breaking with a century of tradition. 

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Gary Evans is a journalist with a passion for creative writing. He's recently finished his Masters in creative writing, but when he's not hitting the books, he loves to explore the world of digital art and graphic design. He was previously staff writer on ImagineFX magazine in Bath, but now resides in Sunderland, where he muses on the latest tech and writes poetry.