The good, the bad and the WTF of brand apologies

When you're a big corporation, sorry can genuinely be the hardest word. Companies don't always get it right, and sometimes this means that an apology is in order. Most recently it's been Facebook in the spotlight with its full-page print apology (see below) for a massive data leak.

If nothing else, Facebook's latest apology demonstrates that Mark Zuckerberg has a child's signature [click the image to enlarge]

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.