5 tips for achieving brand consistency

Illustration of a man stitching up the top of his own head

Knowing how to follow brand guidelines can be a bit of a mystery. It's a practice that isn't taught much at design schools, so students can sometimes emerge into the workforce with no experience of how to process a brief.

Fortunately, though, the concept is simple enough. Designers are provided with an outline by their client, along with assets and how they are intended to be used. However, keeping work consistent with a client's existing branding is a whole other challenge in itself. To help designers get the right look, we spoke to branding guideline geniuses.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.