These Pepsi x Shaq sneakers have a ridiculous hidden feature

Pepsi x Shaquille O'Neal SNEAK'ER
(Image credit: PepsiCo Beverages North America)

Pepsi has teamed up with basketball legend Shaquille O’Neal to create a custom pair of Reebok sneakers with a (slightly ridiculous) hidden feature. The custom kicks are fitted with their very own secret stash sole that can house a full can of Pepsi Mini for an instant soft drink fix. 

While Pepsi has been known to produce some ingenious print ads, its latest campaign infiltrating the sneakerhead community is certainly an unexpected venture. Originally partnering in 1992, Pepsi and Shaq aren’t strangers to collaboration, but it's safe to say that this is their strangest campaign yet.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.