Coca-Cola's new 'TikTok' branding couldn't be more Gen Z if it tried

There's a fine line between cool and "How do you do, fellow kids?" – and brands often walk that tightrope in their attempts to appeal to Gen Z. From weird aesthetics to Y2K tech, we've been repeatedly told over the last couple of years that the TikTok generation is into retro, gaudy design. Enter Coca-Cola's new 'TikTok exclusive' flavour.

The brand has released all sorts of weird and wonderful flavours under its 'Creations' umbrella, giving us the 'taste' of everything from pixels to AI. The latest is 'Happy Tears', being sold exclusively through TikTok. Putting aside the practical irritations of shopping on TikTok, the presentation of the whole thing somehow manages to look very much like it was conceived in a boardroom.


♬ original sound - Coca-Cola

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.