What's with Gen Z’s infatuation for Y2K tech?

Y2K pink pastel aesthetic with flip phones and old computer popups
(Image credit: Nordia)

Last year, I asked my tween sister what she wanted for Christmas, and I was shocked (and a little elated) when she told me that she wanted a Nintendo Wii. Breezing through adolescence in the early 2000s, the Wii was a huge part of my younger years, so when she unwrapped the coveted console on Christmas day, it felt almost like passing the baton – blessing her with a little piece of my Y2K childhood.

Increasingly I've seen artefacts from my youth rediscovered by Gen Z younglings, who seem to have developed a sort of ironic infantalisation of Y2K tech. From iPods being marketed as 'retro' to wired headphones becoming a rejection of modernity, the resurgence of Y2K trends has been a confusing and sobering phenomenon for me. But where has this nostalgia come from, and why are Gen Z nostalgic for a decade not long passed? (Check out our collection of the best retro game consoles for even more nostalgia). 


Aqui andamos

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.