Coca-Cola's new AI 'experience' could prove controversial

(Image credit: The Coca-Cola Company)

AI has proven a hugely contentious topic in the art and design world since text-to-image generators began to rise in popularity last year. From concerns surrounding ethics to copyright disputes, controversy has followed the tech from the beginning – not that you'd know it from Coca-Cola's latest campaign.

As part of its "Coca-Cola Creations" series, the brand has revealed a flavour from the "future", titled Y3000 Zero Sugar. Inviting fans to "imagine what the future tastes like," the new flavour is accompanied by an AI-powered experience based on Stable Diffusion

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.