Why Gen Z is infatuated with the Frutiger Aero design aesthetic

Fruitger Aero aesthetic
(Image credit: Aesthetics Wiki)

As we look to the new year, it's hard to pinpoint the exact climate of current design trends. In a time where minimalistic design is becoming predictable and stale, younger generations are increasingly looking for inspired, dynamic design and where better to search than the past? For Gen Z, the latest aesthetic infatuation comes in the form of Frutiger Aero. 

Dominating graphic design trends from 2004 all the way to the early 2010s, the aesthetic is formed of bright, skeuomorphic design, glossy textures and a refreshingly hopeful outlook of the future. With subdued designs such as Corporate Memphis slipping further into obscurity, perhaps it's time for colourful maximalist design to make a resurgence. 


♬ original sound - Christopher Rutledge

♬ aquatic ambience - Scizzie

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.