Is minimalism finally over? Wix predicts the top logo design trends for 2024

(Image credit: Wix/Future)

2023 saw a range of logo trends, from wide wordmarks to flowing psychedelia to clever use of negative space, with the likes of Pepsi and Nickelodeon impressing – but what about 2024?

Web design brand Wix has predicted nine different logo trends to look out for in the year ahead, and it makes for interesting reading. Some, like minimalism, you may expect based on the trends of the last few years, but you may not have considered some of the others. (Looking for design inspiration? Check out the best logos of all time.)

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Adam England

Adam is a freelance journalist covering culture and lifestyle, with over five years’ of experience and a Master’s degree in Magazine Journalism from Cardiff University. He’s previously written for publications including The Guardian, The Independent, Vice and Dazed, and was Senior Editor at from 2022 to 2023. When he’s not writing, he’s probably drinking coffee, listening to live music, or tinkering with his Apple devices.