The new Nickelodeon rebrand is so much fun

Fans of SpongeBob, Paw Patrol or Baby Shark may have noticed that the kids' TV channel Nickelodeon teasing some new branding in recent months. It's now officially unveiled the new look, and it's the perfect retro tribute to the channel's history. 

It's the channel's first new look in 14 years, but it will feel familiar to many, bringing back its orange 'splat' but softer, more rounded and textured for a warm modern look. It's close enough to the 1980s design to be immediately recognisable while still feeling fresh (see the best branding books for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.