Why I'm glad the Corporate Memphis art style is dead

Corporate Memphis
(Image credit: Getty/@clayohr via X)

Whether you're an avid or casual social media user, there's a high chance that you've come across those oversized blob-like characters on your journey through the World Wide Web. This inoffensive illustrative style, often referred to as 'Corporate Memphis', has quickly become the quintessential art style for any brand wishing to appear modern and playful, but in recent years it's fallen out of favour for its formulaic and uninspired design.

The flat 2D illustrations often feature humanoid characters with exaggerated ligaments and minuscule heads, drawn in a basic geometric style. It's an adaptable and transferable design trend that's invaded tech marketing, migrating to the wider world of advertising, regarded as a sort of cheat code to a relatable and fun brand image. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.