Can you spot the difference between these website designs?

Web design
Twitter has spotted a rather common web design trend (Image credit: Mitchell Wakefield on Twitter)

White background: check. Large titles: check. Flat, colourful, unusually proportioned cartoon people: check. That's right, we're describing every website homepage you've visited in the last two years. We exaggerate, of course – but as a viral Twitter thread has revealed, it's certainly a very (very) popular web design trend right now.

From Slack to Hinge, countless digital brands have opted for the aesthetic, and now it's been pointed out to us, we simply can't stop seeing it. But it seems users are finally beginning to tire of the design trope. Fancy creating something a little more original? Check out our best website builders.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.