From 2D to 3D: How brands can harness the latest UX/UI revolution

UX revolution
(Image credit: KOZAKS and Lumus)

The traditional user interface (UI) and user experience (UX) has long been centered around 2D layouts tailored for flat screens like smartphones and desktop monitors. As such, web-based 3D experiences have historically been regarded as a luxury for brands. However, the surge of near-to-eye display technologies – largely driven by augmented reality (AR) and virtual reality (VR) – is ushering in a design transformation that is inevitable and imminent. 

Immersive commerce with 3D design 

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David Goldman

David Goldman is VP of Marketing at AR optics company Lumus.