Designing websites for accessibility: 5 common errors to avoid

The results of a recent survey delivered a stark warning to retailers: the failure to prioritise accessibility could result in billions of pounds in lost online sales, alienating a significant share of UK consumers.

Accessibility issues are causing more than half of UK consumers (55%) to discard purchases at the point of sale – both in store and online. While retailers and their digital teams have made efforts to meet the needs of the disabled market, considerations for the true scope of accessibility are falling short.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Nathan Lomax
Co-founder, Quickfire Digital

Nathan Lomax is co-founder and director of ecommerce agency and Shopify Plus specialists Quickfire Digital. The business works with ecommerce brands to improve efficiency, profitablility and scalability through the use of technology.