McDonald's reveals surprise new look (but can it take Burger King’s crown?)

Hot off the heels of Burger King's bold, illustration-led rebrand last month, McDonald's has unveiled a redesign of its own – and it's very, well, bold and illustration-led. Favouring bright graphics and prominent typography, the new look sees its entire packaging receive a playful makeover that's fun, celebratory and retro – just like its rival's.

Designed to bring "a sense of joy and ease" to the brand, the redesign features delightfully simple vector-style illustrations depicting its most iconic products and ingredients. (Check out our best Illustrator tutorials if you're inspired to create your own packaging design.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.