Netflix given a fresh new look in this design concept

Netflix may have unveiled a redesigned logo in April, but for Dublin-based tech startup PR Slides (opens in new tab) that went nowhere near far enough. In a blog post confidently titled 'What Netflix should look like', art director Philip Joyce outlined a refreshed look for the streaming service - because he loves it so much. This is not as paradoxical as it may seem - there's care and attention-to-detail gone into this concept, designed to improve the experience while retaining the all-important Netflix identity.

Visual improvements centre around the incorporation of large movie stills as the primary image on each movie or show's page, immersing you in your video selection while a colour-coded sidebar takes on the menu duties. The mobile app has also been made over to incorporate the new aesthetic.

In addition to the UI refresh, several new features have been included in the concept - the most intriguing being Spotify-style playlists. Netflix is famed for its tens-of-thousands of genre collections, so why shouldn't you be able to create your own? Joyce has neatly placed these in playing card-style stacks. More innovation comes in the form of deeper Facebook integration, with an activity feed sidebar.

Netflix design concept

This is what Netflix currently looks like...

Netflix design concept

...and here's what it should look like, according to the people at PR Slides

Playlists don't currently feature on Netflix, but should they?

Playlists don't currently feature on Netflix, but should they?

Netflix design concept

More social integration is planned in this concept

PR Slides is a free image library for journalists, but their minds are obviously always ticking over if this design is anything to go by. Check out the full concept on their blog (opens in new tab), and you can follow Philip Joyce (opens in new tab) on Twitter.

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Craig Stewart is a writer, SEO strategist and content marketer, and is a former editor of Creative Bloq. Craig has written about design, typography, tech and football for publications including Creative Bloq, T3, FourFourTwo and DSG, and he has written a book on motoring for Haynes. When he's not writing, you'll usually find Craig under his old car learning about DIY repairs the hard way.


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