Patreon's rebrand is giving me serious modern design fatigue

Patreon 2023 logos
(Image credit: Patreon)

Monetisation platform Patreon has unveiled a new brand identity featuring fresh typography and colour schemes, an updated wordmark and most contentiously, a new logo. The rebrand delivers the platform a contemporary new look while establishing its identity around the creators that keep the platform alive – but the update hasn't come without controversy. 

The new identity has sparked some debate. Has it improved the brand's image? And was it necessary at all? While the update is set to optimise the platform with improved creator tools, community chat features and a digital marketplace, the redesigned logo has been criticised for its formless identity, leading the platform to feel equally as indistinct. (It's safe to say that Patreon's new identity won't be making an appearance in our list of hot logo design trends). 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.