I'm really into this insurance rebrand

image of a brand mascot Marshmallow and the word 'marshmallow' in a looping GIF
(Image credit: Ragged Edge)

Insurance companies and beautiful branding don't necessarily always go hand in hand. But with its new brand strategy and visual identity for insurance company Marshmallow, Ragged Edge has shown us how it's done.

Marshmallow is a bit of an anomaly in the insurance world. It prides itself on covering people who have been typically tricky to price – like the one million (plus) people who have migrated to the UK from all over the world. Ragged Edge's new identity perfectly encapsulates this difference, and celebrates it.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.