8 hot logo design trends in 2023

Series of logo examples with different styles including minimalism, kaleidoscopic effects, stacked type, and rubber hose-style mascots.
Logos for Pets at Home, MullenLowe, Nordoff & Robbins, Philharmonie Luxembourg, Natural History Museum, The Biskery, Nordstrom Rack, Le Shuttle, Pierced by Claire's, Caddy Gilmore's, and Ceu clothing. (Image credit: Logos for Pets at Home, MullenLowe, Nordoff & Robins, Philharmonia Luxembourg, Natural History Museum, Biskery, Nordstrom Rack, Pierced by Claire's, Caddy Gilmore's, and Ceu clothing, courtesy respective designers.)

You may remember last year’s report on logo design trends, and this year there are just as many to admire. We may not have reached the end of the year yet, but it’s clear that certain aesthetics are in fashion for 2023.

There’s something in this list for every kind of designer, whether you enjoy subtle and simplistic logo design, like the trends for minimalist animals and hidden icons in negative space and counters, or if you’re drawn to dynamic logos that can be brought to life with animation. We spoke to design studios and creatives to understand the symbolism behind the trends.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Polly Allen
Freelance journalist and marketer

Polly Allen is a freelance journalist and marketer based in Bristol. She specialises in travel and lifestyle journalism, including art reviews. As a marketer, she has worked for the charity sector, the travel industry, the museum sector, and healthcare organisations.