These are the best simple logos, as picked by the pros

With a few well-chosen lines, a talented designer can create an icon that lasts for decades, one that forms a powerful association in the mind of every person who sees it. An effective simple logo can make the viewer laugh with a visual pun, or communicate a powerful concept. Simple logo design is a brilliant example of something that looks easy to do, but isn’t.

Picking out the best, most effective simple logos is a daunting, some would say impossible task. So we did what any sensible publication would do – we delegated. We interviewed a cross section of designers, illustrators and creatives from around the world and across the industry, asking them to nominate what are, for their money, the most effective simple logos ever designed. We received a fascinating range of responses, with designers picking everything from small local restaurants to some of the biggest companies on the planet.

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Jon Stapley

Jon is a freelance writer and journalist who covers photography, art, technology, and the intersection of all three. When he's not scouting out news on the latest gadgets, he likes to play around with film cameras that were manufactured before he was born. To that end, he never goes anywhere without his Olympus XA2, loaded with a fresh roll of Kodak (Gold 200 is the best, since you asked). Jon is a regular contributor to Creative Bloq, and has also written for in Digital Camera World, Black + White Photography Magazine, Photomonitor, Outdoor Photography, Shortlist and probably a few others he's forgetting.