Coca-Cola's new logo and packaging are perfectly retro

Have you ever been playing your favourite video game, browsing the internet or watching your favourite movie and wondered what those tiny little pixels on the screen taste like? Yeah, us neither, but now we've said it, you fancy a taste, right? Well, you're in luck because Coca-Cola has just announced its weirdest flavour ever, featuring some of the coolest Coke packaging we've seen.

Coca-Cola is set to launch a pixel flavoured drink called Coca-Cola Byte. The soda is part of the drink giant's 'Creations' project and is inspired by the likes of gaming and the metaverse (if you're a little confused by all this metaverse malarkey, then don't worry, just check out our guide to find out what the metaverse is). And of course, to go hand-in-hand with the game-themed soda, the traditional Coke can has had a nostalgic vaporwave makeover.

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.