I can’t quite believe these optical illusion ads are cake

If you've been a reader of Creative Bloq for a while, then you probably know by now that we're a fan of a good ol' optical illusion. But what's better than a total mind-boggler? Cake, of course – but imagine how amazing it would be to combine the two. 

The supermarket Sainsbury's has released a campaign based on the viral TikTok trend where you have to guess whether the object you're looking at is a cake or not. From soups to oranges, the shop's ads feature a number of dishes that look real until a knife completely cuts them in half. If you're loving these obscure optical illusions, then you should check out our roundup of the best optical illusions

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.