Am I the only one who doesn't hate the Fifa World Cup mascot?

With the Fifa World Cup now underway, we've been reminded of the that friendly ghost/napkin mascot, created to accompany the games. It caused much confusion when it was announced earlier this year, and I remain totally baffled. 

Named La'eeb, Fifa describes the character as "indescribable", which might explain why everyone's having such a hard time deciding what he's meant to be. But despite the confusion, I'm still finding La'eeb to be a pretty charming example of character design.  

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.