Apple's pear logo dispute reaches a baffling conclusion

It was the David and Goliath battle of 2020, with Apple ruthlessly targeting a small business with a 'similar' logo to its own – even though said business' logo features a pear (instead of, you know, an apple). But if you were hoping for a dramatic, rock-throwing finale to the Apple/Prepear saga, it's time to pear back your expectations.

The case has finally settled, with meal-planning app Prepear agreeing to slightly alter its logo to avoid causing "dilution of the distinctiveness" of Apple's. Because who could possibly recognise the Apple logo, one of the best logos of all time, after seeing one small business's depiction of an entirely different fruit?

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.