Apple ruthlessly targets small business with 'similar' logo design

In a move that seems to signal Apple's intention to own the rights to the entire fruit bowl, the tech giant has begun legal proceedings against a small business for its logo design. So what's the logo? A pear. (Yes, you read that right.)

Prepear is a meal planning app, with a logo in the form of the green outline of a pear, tilted to the right. Apple says the logo is too similar to its own iconic bitten apple (voted one of our best logos ever), and that the logo design will "cause dilution of the distinctiveness" of the Apple logo. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.