The Toblerone logo Easter egg is still blowing minds

A photograph of the Toblerone chocolate bar.
(Image credit: Ashley Pomeroy)

We love a good Easter egg here at Creative Bloq, especially when it's hidden in the most familiar of logos. So when we stumbled upon this hidden meaning in the Toblerone logo design, our minds were blown. And it seems we're not alone.

We know what you're thinking, 'It's just a plain old mountain, right?' Well, take a good look at the Toblerone logo, because it's keeping an adorable secret from the untrained eye. While cleverly using the blank space in the design, you can see a dancing bear on the mountain face of the logo. (Love this Easter egg? check these six logo Easter Eggs you might've missed.) 

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.