The Beats logo has a secret meaning (and you won't believe you missed it)

Ah, Beats. The Dr. Dre-founded headphone brand has faded from the spotlight somewhat thanks to Apple's wildly ubiquitous AirPods range – but that's not to say they aren't still pretty popular. Also popular is the logo, which users to this day are only just spotting carries a clever visual Easter egg.

At first glance, it just looks like a rounded 'b' inside a circle, right? Look again. Like many of the best logos of all time, this one has more going on – and in this case, there's a delightfully appropriate hidden image. 

Beats logo

The famous Beats logo (Image credit: Beats)

A TikTok video (below) has pointed out that the logo also resembles a side profile of somebody wearing headphones. And just in case it isn't obvious, the video (by digital marketing agency Raising Sails) even adds an eye and smiling mouth to the face. It's impossible to unsee after that.


Hidden logo meaning - I NEVER recognized this! 😂😱 ##fyp ##LetsFaceIt ##logo ##beatsbydre ##marketingdigital

♬ Stunnin' (feat. Harm Franklin) - Curtis Waters

RaisingSails is by no means the first to notice the hidden image – plenty of users have taken to Twitter to declare to the world that they too have spotted the little circular headphone-clad head. Because what's Twitter for if not sharing such life-changing realisations? 

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From Toyota's surprisingly communicative symbol to this video game logo that's stuffed with surprises, we've seen no shortage of hidden messages in logos big and small over the last few months. For 50 of them in one place, check out this mind-blowing infographic revealing the best logo design secrets. And if you fancy creating a logo of your own, take a look at the best Adobe Creative Cloud deals below.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.