7 of the most hated redesigns of all time

Redesigns can be a dangerous business. Whether you're dealing with a familiar logo, a popular website or a well-known character, if you mess with the DNA of a design that people know and love then you're running the risk of a backlash – all the more so these days when people can take straight to the internet to announce their displeasure.

A lot of the time it's simply a matter of people fearing change, and even if you're giving a tired brand a much-needed update there'll still be people who hate the new look. Sometimes, though, you'll see a company introducing a baffling and unwanted new logo or rebrand that draws a torrent of well-deserved ire (or at least it seems well-deserved at the time). Here, then, are seven of the most rage-inducing redesigns in recent years; take a chill pill before you read on, or read our guide to logo design to see how to avoid angering your audience.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.