It can sometimes take the world some time to adjust to a new logo, especially when it’s quite a dramatic redesign. Reactions were a little mixed on the new logo for car manufacturer Kia when it made its debut in January, with some people praising the brand for its overdue refresh, but others pointing out that it looked a little confusing
While we weren't exactly rushing to add it to our list of the best logos of all time (opens in new tab), we didn't think the redesign was too bad. But the only real test of a logo is time – so, now that the dust has settled more than six months on, what’s the verdict on Kia’s new logo? Well, it mostly seems that people are a bit confused.
Take, for instance, the story of one Reddit user, who approached the r/nonmurdermysteries subreddit (opens in new tab) to ask if anyone had heard of this “KM Cars” brand they’d spotted a number of times.
“I've seen hundreds of car brands and from what I can tell none are remotely related,” they said. Shortly afterwards, someone pointed out that they had probably actually seen the new Kia logo, and the original poster confirmed that this was indeed the case.
In a similar tale, one Twitter user recently posted a photo of a car logo he’d spotted in the wild, asking, “Can anybody tell me if this is a fake car logo or actually legit? If real, what car company does the badge belong to?”
We’ll venture that you can probably guess which car company Twitter users determined the badge did, in fact, belong to.
Can anybody tell me if this is a fake car logo or actually legit? If real, what car company does the badge belong to? pic.twitter.com/ghFsCvBCLvAugust 11, 2021
More Twitter users have fessed up to thinking that the Kia logo was an entirely new car company. Others have also pointed out that it resembles the iconic NIИ logo of the band Nine Inch Nails, which presumably wasn’t the company’s intention either.
All this time I thought this was a new car company but it's actually the new Kia logo??? pic.twitter.com/wWTBQuMs2SJuly 26, 2021
No way I’m the only person who saw this when the new KIA logo hit. pic.twitter.com/HMMBZZUt0LAugust 11, 2021
The story of KM Cars on reddit was also picked up by a popular meme account (opens in new tab), and the replies to their tweet give a sense of how people are responding to the redesign.
“I spent many weeks of the [NBA] playoffs wondering what this company was with its logo on the court. It's a TERRIBLE logo,” said one reply.
Back in January, Kia said that the logo was intended to convey a fresh start and a change of direction for the company. "The rhythmical, unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence," it said in a press release.
The company certainly kicked things off with a bang, announcing the relaunch at the start of this year (opens in new tab) with the kind of pomp and fanfare usually reserved for something like a royal birth or the end of World War II.
That redesign announcement broke the Guinness world record for the number of fireworks set off by unmanned aerial vehicles (UAVs). So we can't even imagine what'll be involved for the next one.