The Kia logo redesign is confusing even more people

Kia logo
Is this logo Kia, a new car company or the band Nine Inch Nails? Opinions differ. (Image credit: Kia)

It can sometimes take the world some time to adjust to a new logo, especially when it’s quite a dramatic redesign. Reactions were a little mixed on the new logo for car manufacturer Kia when it made its debut in January, with some people praising the brand for its overdue refresh, but others pointing out that it looked a little confusing 

While we weren't exactly rushing to add it to our list of the best logos of all time, we didn't think the redesign was too bad. But the only real test of a logo is time – so, now that the dust has settled more than six months on, what’s the verdict on Kia’s new logo? Well, it mostly seems that people are a bit confused.

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Jon Stapley

Jon is a freelance writer and journalist who covers photography, art, technology, and the intersection of all three. When he's not scouting out news on the latest gadgets, he likes to play around with film cameras that were manufactured before he was born. To that end, he never goes anywhere without his Olympus XA2, loaded with a fresh roll of Kodak (Gold 200 is the best, since you asked). Jon is a regular contributor to Creative Bloq, and has also written for in Digital Camera World, Black + White Photography Magazine, Photomonitor, Outdoor Photography, Shortlist and probably a few others he's forgetting.