10 of the best car logos on the road today

Seven of the best car logos on a white background
(Image credit: BMW / Mercedes / JLR / Chevrolet / Alfa Romeo / Ferrari / Volvo)

The best car logos are recognised all over the world. The fact that we see them so often on the road and in advertising is surely part of the reason they're so familiar. But their success can also be attributed at least in some part to their design. Some of the best car badges have simple designs, which makes them easy to remember. However, others have a surprising amount of detail, including details that a lot of people have never noticed (see Alfa Romeo's man-eating snake below).

Emblazoned on the front (and back) of what is one of the most expensive single purchases that many people make, the best car logos also have a lot of meaning. they can be badges of pride, as well as signifying quality of design and engineering. Many are over a century old now in their origins, but in recent years we've seen many of the best car logos redesigned to make them flatter an simpler, with 3D effects and gradients removed for a versatile streamlined design.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.

With contributions from