7 subtle logo changes that made a big difference

Five logos that had subtle logo changes
(Image credit: Pandora / Aston Martin / Google / NBC / LG)

Subtle logo changes often attract a fair deal of amusement, fun poking and even outright criticism. We've all seem comments on social media along the lines of 'you paid someone how much to change the hex number of the brand colour by one value?'

We have to admit that here in Creative Bloq we often have a lot of fun with such logo redesigns too, sometimes challenging people to spot the difference between old and new designs. But the reality is that sometimes a subtle logo change is just what a brand needs to make a real improvement to its visual identity. Below we round up some examples of subtle logo redesigns that made a difference (also see our pick of the best new logos).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.