LG's fun new logo is proving its critics wrong

LG character to accompany the new LG logo
(Image credit: LG)

We reported back in April on the reaction to the new LG logo, which we thought was being criticised unfairly. Now that the rebrand has started to appear in the wild, we think we were right to give it a vote of confidence.

LG had a rather boring, stale image that failed to reflect the fact that it produces some really innovative products. The new logo might seem like merely a slimmed-down version of its previous design, but animation gives it a personality that the brand had lacked. It's younger, brighter, and most importantly, much more noticeable (see our pick of the best new logos and the best animated logos for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.