The new LG logo is (unfairly) getting trashed

We've already seen plenty of major logo redesigns in 2023, and now LG is joining the party, although some people are struggling to tell the difference. The tech brand has revealed a new logo that, at first glance, is basically the same as the old one, just flatter and brighter. But it's the animated logo that really livens up the brand's identity.

The new LG logo comes to life in an animation that turns it into a jaunty, winking emoji-like face in a bid to appeal to a younger audience. But, alas, as ever, the internet has some harsh things to say (see our pick of the best logos and the best animated logos for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.