Are logos really all starting to look the same?

logos that look the same
(Image credit: Velvetshark.com)

Think logos are all starting to look the same? You're not the only one. While ideally a logo design should aim to be timeless, they do, like anything else, do follow trends. The trend in recent years has been towards minimalist simplification. Both fashion and the practical requirements of small mobile screens have led to simpler, flatter designs.

But some people aren't convinced by the arguments for why the trend exists. One writer has proposed his own theories on Twitter, and the thread has gone viral, eliciting thousands of responses. From companies playing it safe or cutting costs to the death of aesthetic diversity, it appears everyone has a theory about why it's happening. But is it really anything new?  For some more examples, see our selection of logos that look ridiculously similar. And for the best logo inspiration, see our pick of the best logos of all time.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley