Are logos really all starting to look the same?

logos that look the same
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Think logos are all starting to look the same? You're not the only one. While ideally a logo design should aim to be timeless, they do, like anything else, do follow trends. The trend in recent years has been towards minimalist simplification. Both fashion and the practical requirements of small mobile screens have led to simpler, flatter designs.

But some people aren't convinced by the arguments for why the trend exists. One writer has proposed his own theories on Twitter, and the thread has gone viral, eliciting thousands of responses. From companies playing it safe or cutting costs to the death of aesthetic diversity, it appears everyone has a theory about why it's happening. But is it really anything new?  For some more examples, see our selection of logos that look ridiculously similar. And for the best logo inspiration, see our pick of the best logos of all time.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.