You might be remembering these logos all wrong

We all know the Monopoly logo design, right? It features the jovial and filthy rich mascot Mr Monopoly, AKA Rich Uncle Pennybags, decked out like a 19th-century slumlord with his moustache, top hat, cane and monocle. Wait, what do you mean he doesn't have a monocle?

I'm knocked for six, but it appears that I completely made up the bit about the monocle. This is due to something called the visual Mandela effect, which can leave us convinced that we remember seeing an image in a form that simply never existed. Scholars at the University of Chicago have been studying the phenomenon and have found that people have false memories of various logos and icons – and on a mass scale. We note in our guide to how to design a logo that a design should be memorable. Well, it just turns out that how we remember it might not be very accurate. 

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.