The latest Aston Martin logo makes perfect sense

The new Aston Martin logo
(Image credit: Aston Martin)

The British luxury car maker Aston Martin is known for speed and sleek design – after all, the DB5 is James Bond's vehicle of choice (at least, in many of the films). Its most recent rebrand (earlier this year) aimed to ensure it keeps that edge by bringing in famed graphic designer Peter Saville CBE to update its winged logo. The move shouldn't be a surprise – it follows a trend we've seen many other car manufacturers adopt of late, but it makes perfect sense for the brand.

The change might not seem like a massive transformation – Saville's described it as "subtle but necessary". But it's a lesson in logo design that respects a heritage brand while keeping it fresh and modern. If you're looking for design tips for your own logo designs, see our guide to how to design a logo and make sure you have the best graphic design software.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.

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