Is Skoda channelling Tesla with its electric new logo?

The new Skoda logo on the front of a car
(Image credit: Skoda)

We've seen a lot of carmakers redesign their logos in recent years. In almost every case, the change has involved flattening the logo out and simplifying it for a cleaner look that's better suited to digital applications. And sure enough, the new Škoda logo has followed suit, but there's also a bit more to it than that.

As well as flattening its logomark, the Czech car manufacturer has adopted new on-trend colours and it's attempted to resolve (or hide) an issue that it says was confusing global audiences. What does it take to make a successful logo? see our guide to how to design a logo for some tips.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.