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Turns out Elon Musk's SpaceX logo has a hidden message

Logo design can be a complicated business. Even the most apparently simple symbols can go through multiple transformations during the design process, and a dodgy line here or off-angle there will have kept a graphic designer up at night. And it seems not even Elon Musk is immune to the agony of chasing logo perfection.

Musk recently took to his favourite social media platform to offer some insight into the creation of two of his companies' most well known logos. And it turns out one has a secret message, while the other has undergone many subtle tweaks over the years. (Looking for inspiration? Check out our roundup of the best logos of all time.)

Tesla and SpaceX logo

The Tesla and SpaceX logos (Image credit: Tesla/SpaceX)

Responding to a fan who complimented the logo for SpaceX (Musk's contribution to the Billionaire Space Race), he revealed that the swoop of the 'X' is "meant to represent the rocket’s arc to orbit." Hardly an earth-shattering visual pun, but yeah, I can see it.

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In response to another fan, Musk tweeted that he "somewhat agonised" over the font design for the Tesla wordmark, particularly in relation to the use of negative space. He claimed that the design has received "many little tweaks over the years," but didn't elaborate on exactly what had changed. As font nerds, we'd certainly be interested to see what's been nipped and tucked over the years. 

Tesla logo

Musk says the Tesla logo has been tweaked over the years (Image credit: Tesla)

The SpaceX logo is by no means the only design out there with a hidden meaning. From the Bluetooth logo to the Toyota logo, we've seen countless logo 'secrets' emerge over the last few years. Not all of them deliberate, it's worth noting – speaking of Tesla, just wait until you see what some people think the 'T' symbol looks like.

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Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).