The new Citroen logo is bold, dramatic and very familiar

The new Citroen logo on the front of a car
(Image credit: Citroen)

They say that sometimes you have to go backwards to move forwards. Citroen has a new logo that manages to look leaner and bolder but also incredibly familiar. In fact, it's come full circle, or should we say, full oval? To develop a more modern logo better suited to digital uses, the French carmaker has travelled back 100 years to revisit its original oval-shaped symbol from 1919.

With a few tweaks, the result is a more prominent logo to spearhead the brand's transformation as it looks to "clarify its future". It's no retro gimmick, though, feeling like a genuine return to the logo's roots. It has new colours, type and a tagline too. And while I'm not saying it's one of the best logos of all time, it is a marked improvement on the current design.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.